It's so simple for a small business website to fail -- but take two steps and yours won't

Written by Webmaster

Friday, 09 November 2007

More info... By Len McGrane  Do you own a small business? If you're going to build, or re-design, a web site then, you need a specialist web designer for small business. He will appreciate your need for a simple, tidy site that delivers information and appeals to the visitor. You can tell your small business website is efficient if it performs two things for a visitor. For one thing, it communicates that your business is professional and works well -- because the web site is both of these. Secondly, it quickly shows the visitor where to find the thing he wants -- because the layout and navigation is obvious and simple to use. Corporations with big budgets for the Internet and other advertising can get web sites that give their visitors that experience by hiring costly consultants and designers with offices in the high rise office blocks of the city. But a small business doesn't have this money and must do a lot of the thinking about design in-house. You will probably want to line up two things to talk about with the less expensive web designer you will use. 1. Have you seen those small 'animated movies' that are used in some Internet advertisements, and occasionally take over the complete home page of a site? Look stunning, don't they! This is flash. But if you want to code up some flash you should understand the search engines won't be able to read these amazing movies. Google and the others use the text on your site and whatever links coming into it, to understand what your site concentrates on. So if you have a lot of flash make completely sure you've got plenty of words about your company and your market sector on your important pages. Also, instruct your designer to make any flash movies little. Flash may use huge amounts of bandwidth and this will slow down your site. People get irritated with pages that are slow to load. So be reluctant to use these movies. 2. Your second topic to take up with the designer is similar. Graphics help make a page look good. They add color and if you know how to use them, they will direct the visitor's eye to the areas you want him to look at first. But graphics can also be big, and if there are too many big ones you will end up with a slow-loading page. Ask your designer to make sure his graphic elements use only a little bandwidth. So, there's two things you can check on to make your small business web site represent you in the best light. Act on them and your site's visitor-conversion will match with the corporates and their well-resourced web sites. Len McGrane is a specialist web site designer for small business. He has written extensively for small business web site owners, helping them build web sites that convert visitors to buyers and loyal customers. Product And Services Share Your Opinion. (0 posts) Tag it:

Last Updated ( Friday, 09 November 2007 )

 

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