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Some Of The Basics About Search Engine Optimization |
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Written by Webmaster
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Tuesday, 03 March 2009 |
By Art Gib
 Getting your small business noticed on the internet is the key to success today. More people are searching for products and services online than ever before, and you want your website to be at the end of their search. You may have heard the term Search Engine Optimization before, but are not sure what it means to you.
SEO is the process of improving a website's ranking in internet search engines. When someone enters keywords for a certain product (i.e. "used cars in Georgia") you want your Atlanta car dealership's website to show up at or near the top of the list of results. If your website appears on the tenth page of search results where consumers seldom look, you are not doing enough SEO to get your company noticed.
The first thing you want to do is to determine what "keywords" would most likely be used by customers to find a website like yours. The Atlanta car dealership mentioned above may want to choose keywords such as "used cars in Georgia," "Atlanta used cars," or "Atlanta cars." These key words need
to appear in strategic places on your website such as the meta tag and title tag descriptions where they will be recognized by search engines.
Although you want your keywords to appear frequently and in the right places, you don't want to overdo it. Finding the right balance means you will have a good "keyword density" rating with engines. If you practice "keyword stuffing," the sophisticated search engine spiders will rank your site lower.
Intra-site cross linking is another great way to increase SEO because it elevates your website's relevance rating in an engine. The way to make this work for you is to strategically link a page within your own website to other relevant pages within your site. For instance, the Atlanta car dealer may want to place links on his home page that send customers to the different brands of autos that he offers.
The algorithms of all search engines are always looking for clues to determine the credibility of a website: higher credibility leads to higher rankings. You want to find ways for other credible websites to want to carry links to yours and vice versa. It's a quid pro quo that is very effective, and you will find that it will pay off in better search results for your business.
If you don't know how to go about increasing your SEO yourself, you may want to consider enlisting the help of a reputable online marketing company. These companies specialize in using different strategies to increase SEO and get your business's name out there. The return of investment on spending precious marketing dollars in this way is excellent, and in this economy no business can afford to shrink and let consumer spending go elsewhere. Let SEO work for you and help improve your bottom line.
If you are interested in learning more about SEO strategies and business internet marketing, contact the small business online marketing specialists: Orange Soda, Inc. Art Gib is a freelance writer.
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Last Updated ( Tuesday, 03 March 2009 )
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