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You don't need to get lost when your web site designer starts talking -- here's how to keep control |
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Written by Webmaster
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Monday, 19 November 2007 |
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By Len McGrane
 How your site is designed is critical, and any web designer for small business would agree.
A visitor would never accept a poorly designed business web site. (And you wouldn't either.) This is something you know instinctively.
Alright. You've got to have good design. But where do you find it?
Some of the answer is found in fashion.
There are examples of this everywhere. Big business sites no longer have text on a gray background and use somber burgundy as the main color. And there is Web 2.0 which is now displaying its big faces and gradients on increasing numbers of sites. Fashions online change as they do offline!
This is what fashion does, and because current design on your web site gives your visitor a good feeling about your business, you should stay abreast with Internet fashions.
Design has a technology angle.
Some years ago web sites didn't have a contact page. Instead a visitor would click on the email text line and an email form from Windows would appear, and we used that to
make contact. Now web sites have contact pages using form-to-email software. Goggle Earth is changing our web sites. More and more web sites are building smart maps on their pages engineered around the Google Earth project which provides satellite pictures and maps to anyone who wants them. These maps help customers and are becoming options to be designed for.
Design your site around any technological innovation that will make your customer's visit better.
Website design is influenced by what customers think looks cool and what designers know is technically possible. To keep both you and your visitor happy, Think about them when you build your web site.
Len McGrane is a web site designer for small business giving small businesses web sites that look good and work exceptionally well in the commercial process ... for under $500. Product And Services Share Your Opinion. (0 posts)
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Last Updated ( Monday, 19 November 2007 )
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