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Wednesday, 27 February 2008 |
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By Carolyn McCormick
 I recently posed the following question to attendees at my Business Bootcamp--"What is the real purpose of marketing?" (Yes, it sounds so basic, yet everyone initially answers it incorrectly. Everyone!)
Everyone is so eager to rush into marketing, but unless we really understand what our purpose in marketing truly is--we stand the risk of our efforts failing to achieve our desired results.
Many people come to me for coaching when their marketing is not yielding the results to match their financial goals. With some diagnosis, the problem is simple to detect. You see, many people still don't understand what their true purpose of marketing is, and so they make the same mistakes over and over again.
These costly mistakes, arise out of not knowing your single most important mission in marketing. The bad news is, marketing costs the same whether it works or not. The good news is, the problem can be fixed.
There are many different results possible of any marketing campaign, but there is only ONE marketing mission that will yield you the highest and best |
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Last Updated ( Wednesday, 27 February 2008 )
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