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Tuesday, 27 May 2008 |
By Robert Burko
In today's economic climate, it is more important than ever before to stretch your marketing budget as far as possible to try and attain the greatest return on investment (ROI) possible. While many marketing media are too expensive for the average small business, or require excessive long term commitments that eventually force the small business owner's hand, email marketing software may be the saving grace.
Both large and small businesses all over the world are realizing the power of email marketing. Since most email marketing software solutions require no major initial investment, it is easy to get started. Plus, since both big and small businesses are using the same medium, it helps level the playing field. While giant corporations like Wal-Mart potentially spend millions on their TV media buys, they also send emails. And the emails sent by small businesses can stand eye-to-eye with those of the giant corporations.
Many companies that used to rely on actual print flyers have come to realize that by cutting out design fees, printing fees and postage (and in some cases purchasing a mailing list) they can really stretch out their marketing dollar. Best of all, there is |
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Last Updated ( Tuesday, 27 May 2008 )
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Tuesday, 27 May 2008 |
By Jinger Jarrett
Starting a small business can be overwhelming if you've never done it before. You need a wide variety of skills for setting up and marketing your new business, especially if you choose to market online.
Before you get started though, there are several things you might want to consider. By setting a firm foundation for your business before you build it, you're more likely to see success.
1. Find the focus of your business.
This is a primary mistake I see many small businesses make because many haven't taken the time to really decide what is most important in their businesses. This includes determining who your customers are, what your goals are in starting a business, and what you're trying to sell. You may also want to consider the value of your product or service for your target market, as well as how much competition you face. Although competition is good for your business, if you choose the wrong market, or you choose one that's too competitive, like travel, you may find yourself having trouble connecting with your market at all.
The lifeblood of any business is your customers, and if |
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Last Updated ( Tuesday, 27 May 2008 )
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