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Tuesday, 04 December 2007 |
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By Paul Sutherland
 The economy is losing ground, companies have restructured and long-time employees are job hunting, petrol prices are skyrocketing, and many families live paycheck to paycheck. Thus, small businesspersons are challenged to compete for customers or clients. Finding a way to increase the bottom line, without selling your firstborn, is often an ulcer creating proposition. Yet, the answer may be as simple as practicing reverse marketing. So, what is reverse marketing, why does it work, and how can it improve business?
Reverse marketing is a fancy business term for putting the customer first. Back in the "good old days", treating customers as if they are always right is common practice. Today, increasing the bottom line seems more important. Thus, the consumer seems to get lost in the mad race to make a decent living, and the new way of thinking actually backfires.
In the past, small businesses have been run by the guy next door. People shopped at the market down the street, and knew the merchant by name. The customer always got personal service, and kids |
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Last Updated ( Tuesday, 04 December 2007 )
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