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Friday, 30 November 2007 |
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By Paul Sutherland
 If you are expecting only information regarding your business assets and liabilities, guess again. Running a successful business takes much more than excellent money management. Although one of the three budget essentials for your growing business naturally includes finances, the more important aspects of growth are budgeting your time and your sanity.
While you rightly assume budgeting finances are a necessary part of growing a successful business, the practice is far more difficult to accept. After all, you have a vision of what your entrepreneurial venture needs, and you want to provide the elements for building a bigger bottom line, in the least amount of time possible.
Unfortunately, you have steak ideas on a hamburger budget. Be patient! Spending money you do not have will not guarantee higher profits. Instead, you run the risk of losing what you already possess. More than one businessperson has put a home up for collateral, and lost. Do not be tempted to overextend your assets. Then, if your professional life hits hard times, your personal life is |
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Last Updated ( Friday, 30 November 2007 )
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Friday, 30 November 2007 |
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By Brett Nordin
 The key to relationship marketing is building a list and then developing trust. In the Mortgage business I don't expect to get a sale today, my product sells for thousands of dollars and my clients have a problem I can solve every 3 years on average. So I have to be in the long term relationship business which means that I treat everyone on my list as a future client or referral source.
For the purposes of this discussion, I'm going to focus on building the list through viral marketing. Viral marketing is often thought of as a joke email or a chain letter that gets blasted around the web. In the business world, viral marketing is the Holy Grail. A small media seed can grow into a fast moving sales message that multiplies exponentially without additional cost. The viral bait becomes the first of many conversations that we hope will lead to a sale.
Over the years I have researched and developed information products (the bait) that I give away online in exchange for an email address. Once I |
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Last Updated ( Friday, 30 November 2007 )
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