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Nouveau Marketing: Community Based Marketing to the Power of X
Monday, 19 November 2007
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By Brett Nordin

  It happened again today. Call me jealous or call me envious, but when I get marketing advice from a 13 year old, I get mad. Not like I want to throw a chair mad but more angry at myself for letting my intellectual capital shrink to an all-time low. It's time for me to catch up.

I don't consider myself a classic marketer but when I think about making money and getting business, I think locally. Physical territories fill my head and visions of knocking on doors, blanketing a community with mailers and joining the local rotary. I'm not old, I just don't know anything else. If you are like me you probably have a website but have no clue how to make it anything more than a digital business card. Meanwhile, I see others who are getting paid for Google Ads and have a first page ranking on Google.

I do have my moments. This year I developed two online/offline campaigns that were wildly successful. However, I find myself still in awe when I talk to
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Last Updated ( Monday, 19 November 2007 )
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You don't need to get lost when your web site designer starts talking -- here's how to keep control
Monday, 19 November 2007
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By Len McGrane

  How your site is designed is critical, and any web designer for small business would agree.

A visitor would never accept a poorly designed business web site. (And you wouldn't either.) This is something you know instinctively.

Alright. You've got to have good design. But where do you find it?

Some of the answer is found in fashion.

There are examples of this everywhere. Big business sites no longer have text on a gray background and use somber burgundy as the main color. And there is Web 2.0 which is now displaying its big faces and gradients on increasing numbers of sites. Fashions online change as they do offline!

This is what fashion does, and because current design on your web site gives your visitor a good feeling about your business, you should stay abreast with Internet fashions.

Design has a technology angle.

Some years ago web sites didn't have a contact page. Instead a visitor would click on the email text line and an email form from Windows would appear, and we used that to
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Last Updated ( Monday, 19 November 2007 )
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