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Sunday, 23 March 2008 |
By Mel McDoogle
 No other emotion has the same stopping power as fear. Everyone, across all countries and cultures, has at one time felt this powerful emotion. When introduced into the workplace, nothing else saps the efficiency from you or your workers faster than fear.
What is the key to running an unstoppable business? The source of innovation is a place of fearlessness where we are not trying to force things to happen, says Gayle Gregory, motivational coach, leadership consultant, and co-author of the book The Grand Experiment: An Expedition of Self-Discovery. Gregory feels that the key to an unstoppable business is identifying and eliminating the fears present in the minds of its employees.
There are seven fears fundamental to the human psyche that Gregory has identified. These fears show up everywhere from personal choices to business activities. Although a person might not be aware of a fear are on a conscious level, it still has a marked effect upon the workers ability to innovate, communicate, and be efficient. Everyone in the workplace, from executives and managers to entry-level interns, can find some aspect of each of the |
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Last Updated ( Sunday, 23 March 2008 )
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Saturday, 22 March 2008 |
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By James Copper
 You're currently at the situation where you have built up a company based on products or services that you genuinely believe will provide great earning opportunities. Before you get ahead of yourself, however, you need to gain the attention of the market to make them pay notice to what you're selling first. And this is not an easy thing to do.
Here are 6 tips for your first attempt at business marketing:
It is not all about the money - Many business owners make the mistake of believing that the bigger and flashier a marketing campaign is, the more market attention it will gain. And true, and expensive advert will capture your market's notice, but it may not retain it long enough for them to buy into what you are offering and to trust in you.
Don't delegate - You should only trust yourself and your partners to build the marketing foundations to your company. Your employees can't possibly know and love your company as much as you do, no matter how qualified the employees are. You |
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Last Updated ( Saturday, 22 March 2008 )
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